3 Copywriting Techniques For Better Sales - Tips Revealed
Nobody said that you can't use copywriting to your advantage without first learning absolutely everything about it. Even as a manager who may outsource most jobs (or even all jobs) being able to recognize effective copy is something you ought to know how to do. A lot of professionals make this mistake because most of them just want to think up ideas and then market them. There isn't anything inherently wrong with this, but smart people should have at least a small clue about what they are putting into the marketplace. So here are some copywriting lessons that are evergreen and powerful.
Action is the last letter of the all important AIDA--and you can't do anything if your prospects do not take the action that you want them to take. It is also very closely related to your own desires in terms of what you want your prospects and readers to do for you. Your action doesn't need to be a sale, it might be something simpler, like an opt-in. You will not have the option of forcing your readers and prospects to take a specific action--finding success here is all about how you write your copy. Actually, this is the part of AIDA that isn't as difficult as the others because you are allowed to tell your readers and prospective buyers what you want from them or want them to do. This part is something you already know about: click here the call to action. This depends on your product and your audience, though, and you might need to keep things toned down or use wholly other copy. Instead of, Buy Now, you should test with copy that does not sound like it's a command.
We have all been taken advantage of by false logic--it happens more often than we think. False logic, when used with copywriting and advertising, is all about preconceived ideas and perspective. Most consumers never stop and think about all the arguments over the point being made. This is why advertising has found such success with this technique and has used it for so long. "More than a million products sold in three months" is a common example of false logic. That sounds great so everything must be fine, worth the expense and actually able to work! Well, just because a million have been sold really only means a million have been sold. It doesn't mean that everybody who bought the product loves it.
So, you are sure that copywriting is the most vital aspect of earning a living? Copywriting is actually about third in terms of what really matters. Your offer is the most powerful part of your copy, which should not surprise you since it has to do with a variety of different factors. When people are trying to figure out whether or not to make a purchase, the first thing they typically consider is money. The next thing they wonder is "what's in it for me?" Your prospects want to know just how much they can get out of the offer for what they are going to be giving you to get it. Make no mistake, it is the offer that gets the sale, not the copy. The quality of your traffic is also important, which should make plenty of sense.
What is amusing is that copywriting has come to be regarded as some form of low class marketing. The well known marketing forums are rife with people who have this opinion. What's funny is that these people use copywriting when they do their own marketing. Even article writers can sell more work if they use these important ideas.